Deniz Karagulle
Is a new game plan needed for the growth of American football in London?
Back in October, I attended my first NFL game at Wembley Stadium, not knowing quite what to expect. As I settled into my seat, I was struck by the sheer number of Brits around me cheering on this stereotypically American sport, myself included. The
matchup? The New England Patriots versus the Jacksonville Jaguars. Over the loudspeakers, the commentators announced an attendance of over 86,000 fans. Everywhere I looked, there were Jaguars onesies, Patriots jerseys, and even a few iconic cheese hats. One thing was clear: almost everyone was decked out in
merch, ready to embrace the full NFL experience.
matchup? The New England Patriots versus the Jacksonville Jaguars. Over the loudspeakers, the commentators announced an attendance of over 86,000 fans. Everywhere I looked, there were Jaguars onesies, Patriots jerseys, and even a few iconic cheese hats. One thing was clear: almost everyone was decked out in
merch, ready to embrace the full NFL experience.